Meet the founder 

I’m Joanie, a storyteller at heart, strategic marketer by trade, and your go-to travel advisor for experiences that leave an impact in how you choose to experience the world.

For the last 10 years, I created attention-grabbing marketing content with incredible musicians and actors like Trevor Noah, 2Chainz, and Adam Scott, helped take a fintech startup public, met George Clooney, and helped launch a vacation rental management startup as their head of marketing. I’ve spoken to packed auditoriums, built award-winning brand strategies, and thrived in the high-stakes world of scaling startups. But behind every launch and headline, travel was always the constant in my life for perspective, inspiration, and joy.

Prior to that, I spent two years designing bespoke journeys across Asia for high net-worth clients, curating moments that were equal parts rare and refined. And when friends, colleagues, or execs needed help planning a honeymoon, offsite, or once-in-a-lifetime escape? I was the first person they’d text (let’s face it, millennials hate phone calls!).

Today, I run The Travel Club — a modern travel studio for busy professionals who want to travel in luxury without the cliché and without compromise. Think multi-country honeymoons, curated team offsite retreats, private vineyard dinners, and bucket list adventures with a little extra sparkle.

I’ve explored 30+ countries and counting, with Japan, Portugal, the Netherlands, and Taiwan holding a special place in my heart. If you’re looking for someone who can speak the language of both C-suites and concierge staff — and plan a trip that feels like it was dreamt just for you — you’re in the right place.

My next stop? The F1 Grand Prix in Hungary, followed by a week hiking and bouldering in Fontainebleau.

Get in touch if you want me to help plan your next adventure!