Meet the founder 

I’m Joanie, a storyteller at heart, strategic marketer by trade, and your go-to travel advisor for experiences that leave an impact in how you choose to experience the world.

For the last 10 years, I created attention-grabbing marketing content with incredible talent like Trevor Noah, 2Chainz, and Adam Scott, helped take a fintech startup public, got George Clooney to keynote at a fintech conference, and helped launch a vacation rental management startup as their head of marketing. I’ve spoken to packed auditoriums, built award-winning brand strategies, and thrived in the high-stakes world of scaling startups.

But behind every launch and headline, travel was always the constant in my life for perspective, inspiration, and joy. I’ve loved immersing myself in new locations since high school, and when friends, colleagues, or execs needed help planning a honeymoon, offsite, or once-in-a-lifetime escape, I was the first person they’d text (let’s face it, millennials hate phone calls!).

That’s why I founded The Travel Club — a modern travel studio for busy professionals who want to travel in luxury without the cliché and without compromise. Think multi-country honeymoons (or “familymoons” anyone?), curated company retreats, private vineyard dinners, and bucket list adventures with a little extra sparkle.

I’ve explored 30+ countries and counting, with Japan, Portugal, the Netherlands, and Taiwan holding a special place in my heart. If you’re looking for someone who can speak the language of both C-suites and concierge staff — and plan a trip that feels like it was dreamt just for you — you’re in the right place.

My next stop? The F1 Grand Prix in Suzuka, followed by a week of biking and eating my way through western Japan.

Get in touch if you want me to help plan your next adventure!